Last updated: 25-01-2026
At AuctFlow, we respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website, request a demo, contact us, or use our platform.
If you have any questions about this policy or your personal data, you can contact us using the details at the end of this page.
AuctFlow is a software platform designed to support auction businesses with modern tools for managing auctions, lots, bidders, and workflows.
Depending on your relationship with us, AuctFlow may act as:
Data Controller when you contact us, request a demo, or visit our website
Data Processor when auction companies use AuctFlow and manage their own bidders and auction data
In many cases, the auction company using AuctFlow is the primary controller of bidder data.
We may collect personal data depending on how you interact with us.
When you fill out a contact form or demo request, we may collect:
Full name
Email address
Phone number
Company name
Country
Subject and message content
Any additional information you submit voluntarily
When you visit our website, we may collect:
IP address
Browser type and device information
Pages visited and actions taken on our site
Referring source (where you came from)
Cookie and tracking data (if enabled)
When you use AuctFlow as a customer or bidder, the platform may process data such as:
Account details (name, email, login activity)
Auction participation data (bids, watchlists, preferences)
Lot and auction interactions
System logs for security and performance
The auction company is responsible for the bidder and auction-related data they collect and manage.
We only process personal data when we have a valid legal basis, such as:
Consent (for example when you accept cookies or opt in to communications)
Contract (to provide our services and fulfill agreements)
Legitimate interests (to improve our services, secure our platform, and respond to inquiries)
Legal obligation (for tax, accounting, or compliance requirements)
We use personal data for the following purposes:
To respond to contact requests and support questions
To schedule and provide demos
To communicate about our services and platform
To provide access to AuctFlow accounts and platform features
To improve the usability and performance of our website and platform
To prevent spam, fraud, and unauthorized access
To meet legal and security obligations
We do not sell your personal data.
To reduce spam and protect users, we may verify email addresses during registration and platform use.
We also use security measures such as:
Access control and authentication
Monitoring for suspicious activity
Logging for system stability and audit purposes
Our website may use cookies and similar technologies to improve performance and user experience.
Cookies may be used for:
Basic website functionality
Analytics and performance insights
Marketing and remarketing (only if enabled and consented)
You can manage cookie preferences through your browser settings or cookie banner (if available).
We may share personal data only when necessary, for example with:
Hosting and infrastructure providers
Email and communication services
Analytics providers (if enabled)
Payment providers (only if applicable)
Professional advisors (legal, accounting) when required
All third parties are required to handle personal data securely and only for the intended purpose.
If personal data is processed outside the European Economic Area (EEA), we ensure appropriate safeguards are in place, such as:
Standard Contractual Clauses (SCCs)
Trusted providers with adequate data protection agreements
We keep personal data only as long as necessary for the purposes described in this policy.
Examples:
Contact and demo requests: stored as long as needed to follow up and maintain communication
Platform accounts: stored while your account remains active
Legal or billing data: stored as required by law
When data is no longer needed, we securely delete or anonymize it.
If you are located in the EU or EEA, you have rights under the GDPR, including:
The right to access your personal data
The right to correct inaccurate data
The right to request deletion (where applicable)
The right to restrict processing
The right to object to processing
The right to data portability
The right to withdraw consent at any time (if processing is based on consent)
To exercise your rights, contact us via the details below.
You also have the right to file a complaint with your local data protection authority.
Our website may contain links to external websites. We are not responsible for the privacy practices of third parties. We recommend reviewing their policies before submitting personal data.
We may update this Privacy Policy from time to time. Updates will be published on this page, and the “Last updated” date will be adjusted accordingly.
If you have questions or requests regarding this Privacy Policy, you can contact us at:
AuctFlow
Vijfhuizenberg 42G
4708 AL, Roosendaal
The Netherlands
Phone: +31 165 240 902
Email: info@auctflow.com
See how auction houses use AuctFlow to run smoother auctions, automate settlement, and scale without adding complexity.
